THE HISTORY OF DEERHUNTER
Deerhunter is part of the family-owned textile company F. Engel, which was established in 1927, and which engages in the design, production and sale of hunting apparel, workwear, menswear and pants all over Europe. F. Engel is a healthy business enjoying strong growth and development, where there is a clear-cut division of work and a common goal that the company is also market-leading in 20 years. Investments are being made in long-term development, in the latest technology, in human resources and in the environment. Deerhunter® is the right brand for hunters, anglers and others looking for durable and functional hunting and leisurewear at reasonable prices. Today, the brand is represented in more than 40 markets worldwide, and in 2009 Deerhunter® was granted a royal warrant as a Purveyor to the Royal Danish Court.
DEERHUNTER IS DRIVEN BY A PASSION FOR HUNTING
This age-old sport had long been a passion for the Engel family, and in 1985, this passion was combined with the extensive experience which the family had built up since 1927 at producing functional clothing. The result was Deerhunter®, today a popular hunting and leisure brand. For hunters and outdoor enthusiasts, it is important that the clothing is wind and waterproof, breathable, and that the camouflage is adapted to the surroundings, the type of hunting, the vegetation and the terrain. Deerhunter® develops and designs apparel based on the latest technologies, and each garment’s properties are tested in relation to the climate, durability and functionality.
We live in an ‘innovation age’, where creativity and know-how are the watchwords. At Deerhunter, we also have a creative mindset, but not for creativity’s sake: it is functionality that motivates us. Our products build on our long-standing experience and on the belief that customer satisfaction is an all-important parameter. We take immense pride in delivering first-class products to all hunters – whatever they hunt and their hunting traditions. We place high demands on our production locations, all of which have many years of experience in the production of technical hunting wear. There is a long selection process to find the right partners, and at Deerhunter we value innovative and reliable partners, who end up in long-term business relationships